The Story
Born from sport and sea, our main leather shoe Jazaru reinvents itself
In 1988, our tennis shoes brand launches a new leisure shoe : "Jazaru". Christian Vermonet, shoes designer for tbs at this time, wanted to create the woman's version of the boat shoe.
Christan was a traveler, he always kept some coins from his trips in his pocket. He then thought about gluing his coins on some shoes' soles. He improves the conception of this sole with 2 colours and raised sides. He chose to write names of cities and countries he visited with Joseph Poirier (the first tbs CEO). Christian also chose a thick leather, very similar to boat shoes. As a jazz amateur and inspired by the french sentence "du jazz dans la rue", he named this new woman's shoe JAZARU.
"Les marinières" writing is an allusion to the skipper Florence Arthaud, first woman ever to compete with a trimaran. Florence was the face of tbs for a while.
Christan was a traveler, he always kept some coins from his trips in his pocket. He then thought about gluing his coins on some shoes' soles. He improves the conception of this sole with 2 colours and raised sides. He chose to write names of cities and countries he visited with Joseph Poirier (the first tbs CEO). Christian also chose a thick leather, very similar to boat shoes. As a jazz amateur and inspired by the french sentence "du jazz dans la rue", he named this new woman's shoe JAZARU.
"Les marinières" writing is an allusion to the skipper Florence Arthaud, first woman ever to compete with a trimaran. Florence was the face of tbs for a while.
A project
The brand gives a new drive around its iconic line Jaipur with a complete range of new moder designs.
We strengthen and assure our nautical touch with design and function of our products, while keeping our french sport brand DNA.
The use of ethical, sustainable and high performance materials allows us to affirm a true brand signature.
We strengthen and assure our nautical touch with design and function of our products, while keeping our french sport brand DNA.
The use of ethical, sustainable and high performance materials allows us to affirm a true brand signature.
La chronologie en images
Leisure is what allows to protect the world around us
From 1988 to 2023, experience the creation of our iconic shoe Jazaru and its main variations.
Jazaria
In 1988, our tennis shoes brand launches a new leisure shoe : "Jazaru". Christian Vermonet, shoes designer for tbs at this time, wanted to create the woman's version of the boat shoe.
"Les marinières" writing is an allusion to the skipper Florence Arthaud, first woman ever to compete with a trimaran. Florence was the face of tbs for a while.
"Les marinières" writing is an allusion to the skipper Florence Arthaud, first woman ever to compete with a trimaran. Florence was the face of tbs for a while.
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Speedcraft
In 1988, our tennis shoes brand launches a new leisure shoe : "Jazaru". Christian Vermonet, shoes designer for tbs at this time, wanted to create the woman's version of the boat shoe.
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With full transparency
Leisure is what allow us to discover the world
Our partner Chamatex Group, a reknown fashion actor, is lead by a clear vision : imagine the best solution to aim excellence.
Matryx® Micro, high performance material
This fabric pushes the limits of performance and lightness.
This fabric pushes the limits of performance and lightness.